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COM510 |
Use the prompts below to submit your key arguments and sources used to your instructor for review. Save your document with your last name_first initial_Week6_COM510 (example: Smith_J_Week6_COM510).
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Communication Plan Outline: Assignment 1
Name: LaShandra Brooks
Date: January 31, 2022
1. Description:
a.
What is your challenge or opportunity?
Internal promotion happens in an organization; however, for one to take the opportunity, he/she should posses the required skills and knowledge to take up the responsibility (“Chapter 6. Communications to promote interest | Section 1. Developing a plan for communication | Main section | Community tool box,” n.d.). The challenge here is the preparation towards taking the opportunity. Opportunity comes without one’s knowledge, therefore, it is important to prepare in advance.
b. Why is this professionally important to you?
The challenge is professionally important because it comes with unique privileges and advancement in career. However, it comes with responsibilities that may be so challenging. Therefore, it is important to have the right strategy to exploit those opportunities.
2. Goal:
a. What goals or outcomes do you want to achieve with this communication?
i. Is the communication goal clear, concise, and actionable?
The goal of the communication is to help individual get an internal opportunity in an organization. The goal is apparent since the audience can follow easily, concise because one can get enough information from the communication, and actionable since one act on the communication plan easily.
3. Audience:
a.
Who is your target audience?
i. What are the professional positions of the audience members?
The target audience are employees in an organization seeking promotion in an organization and want to exploit the target opportunity whenever the chance arises. The communication plan prepares them adequately.
ii. What demographic characteristics will the audience comprise?
The audience demographic is not important for this communication. It applies to those junior employees regardless of their age, gender, and location. The only requirement is that they should serve at a junior position in an organization.
iii. What is your relationship to the audience?
The audience in this communication plan are individual seeking information on how to advance their careers by taking up opportunities that arise within their organization. Therefore, I relate with them as trainer and trainees.
iv. What background knowledge and expertise does the audience have?
The audience in this communication has varied knowledge and expertise; however, they are at the junior level in an organization and seeking advancement in their careers.
v. What does the audience know, feel about, and expect concerning this communication?
The audience expects to gain knowledge on how to advance their skills and expertise to meet the requirements required to advance their careers. The audience needs to be prepared in different aspects regarding their advance to the new positions in the organization.
vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
The audience comes from diverse fields and since we may differ professionally, then I may provide biased information that may only apply to my area profession.
b. What information is available about your audience?
i. What research or sources will you use to obtain information about the audience?
The audience of the communication plan comes from different levels in an organization. These are junior employees in an organization doing different roles under the supervision of senior officer.
ii. What conclusions have you been able to draw about the audience?
The audience, though are coming from different fields, have common aspiration: to take advantage of the raising promotional opportunities in an organization. These opportunities could be those that are immediate level or senior level in an organization.
c. What tone will you use to convey your message?
i. Is the setting casual or formal?
The setting needs to be formal to show some professionalism. Therefore, the dressing code and the language need to be formal. Making the setting formal boost the audience morale of getting the most out of the communication plan (Muthotho, Otsiulah, & Sikolia,2021).
ii. Is the communication personal or impersonal?
The communication is personal when the audience is within the location where we can meet. However, the transcript of the communication can be given to those that are not will to avail themselves for a meeting: we recommend meeting either through internet or physical meeting where the audience can ask questions.
4. Key Message:
a. What is the primary message you must convey to your audience?
i. Is the message compelling and memorable?
The message of the communication plan is preparation to take up emerging advance roles in an organization. The message is interesting and memorable to those who want to get promoted in an organization in the future.
ii. Is the message clear and concise?
The message is clear and concise in that those who are interested do not need to look and search on what the information in the communication plan is all about.
iii. Is the message aligned with your audience’s goals and needs?
The message aligns well with audience goals. The goal of the audience is to get promoted in an organization and the message is what the audience needs in order to take that arising opportunity in an organization.
5. Supporting Points:
a. What three or four points, reasons, or justifications support your message?
i. What research or sources will you use to obtain facts and data about your message?
The facts and data used that will be used in the communication plan will come from different sources, which will include.
· Research publication
· Organizational publications
· Survey from employees of different organizations
6. Channel Selection:
a. What communication style will you employ (tell/sell or consult/join) and why?
I will employ consult communication style. As a consultant, will get serious individual who want to get the most information on how to get promotion in an organization. It’s a fact those who pay for services want the most out of those services. Therefore, as a consultant, I will also strive to provide quality and beneficial information.
b. What channels will you use to deliver your message, and why will they be the most effective?
Various channels which include printed material, internet (my website), YouTube, Udemy, internet conferences, zoom meeting, and physical meetings will be used to be delivered through.
c. What purpose is served by each style and channel you have selected?
The various styles used are critical so that every individual can choose the style they want that meets their convenience.
7. Action Request:
a. What is your action request?
My action request for the audience stipulated in the communication plan include taking up the training on communication skills, leadership skills, and organizational skills. Also, experience and skills in expertise are handy.
b. Is the action request you are making to your audience clear, concise, and easily actionable?
The action requests clear, concise, and easily actionable by those who wish to follow. However, those who aim to get promoted in technical jobs might find the request hard to follow because of the technicalities associated with their job.
References
Muthotho, I. J., Otsiulah, W. N., & Sikolia, G. S. (2021). Corporate communication strategies: Differentiation strategies and corporate communication plan for dissemination of disease surveillance research outcomes at Kenya Medical Research Institute. Journal of Development and Communication Studies, 8(1), 99-124.
Chapter 6. Communications to promote interest | Section 1. Developing a plan for communication | Main section | Community tool box. (n.d.). Community Tool Box.
https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-plan/main
LaShandra: Thank you for submitting your outline. Excellent job. Next are the 3 key arguments and 5 sources in week 6, and the written plan is due in week 8.
Your plan is basically the script for the 5-minute or less video you create for week 10. You are writing the plan for the hiring managers, so keep that in mind when you write your plan.
Your challenge in the beginning and call to action at the end are conflicting. In the challenge and goal, it sounds as though you will be giving steps for an immediate attempt at an internal promotion by applying for jobs.
The call to action at the end differs. Are you, instead, telling them how to prepare for internal promotions? Wouldn’t that directly depend on what they hope to do next?
This is exactly why you need to know your audience’s concerns and needs. Could you send out a survey before the session to find out how best to present the information?
Maybe you would need to do different kinds of presentations for different groups. Minimally, you will need to offer information that is other than from your own area. Query others in other departments to help you with that.
The audience is always important for any communication. The ages, genders, and ethnicities matter greatly as they do for any communication. Figuring out how you present your information depends on demographics.
For example, a brand new hire might not need the same information about potential, future internal promotion than does an older, more time on the job person who may have been looked over for internal promotions. Knowing who is in your audience is the first thing to consider to figure out the communication channel, tone, and information to present.
